Privacy Policy

Last updated 16th January 2026

1. What does this Privacy Notice cover?

This Privacy Notice provides detailed information about how Elevate Healthcare Group Limited, trading as MYTRT®, collects, uses, and protects your personal information. This policy applies to all our services, including our website, our medical protocols such as PRETRT®, and our interactions with you. We are committed to protecting your privacy and handling your data in an open and transparent manner.

2. Who collects information about you?

Elevate Healthcare Group Limited is the data controller responsible for your personal data. We are registered in England and Wales with company number 16231959. Our registered address is 71-75 Shelton Street, London, England, WC2H 9JQ. MYTRT® is a registered trademark in the United Kingdom.

3. Useful Terms

• Personal Data: Any information that can be used to identify a living person.
• Health Data: Information related to the physical or mental health of an individual.
• Data Controller: The organisation that determines the purposes and means of processing personal data.
• Data Processor: An organisation that processes personal data on behalf of the data controller.
• GDPR: The General Data Protection Regulation as it applies in the UK.

4. What personal information do we collect?

We collect various types of personal information to provide you with our services. This includes:

• Identity Data: Your full name, date of birth, and gender.
• Contact Data: Your billing address, delivery address, email address, and telephone numbers.
• Health Data: Information about your health, including medical history, symptoms, and test results from our partners.
• Financial Data: Payment card details and transaction history.
• Technical Data: IP address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Usage Data: Information about how you use our website and services.
• Communications Data: Information you provide when you communicate with us, including through our help desk, secure messaging, or other platform features. This may include text, images, or other media.
• Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties and your communication preferences.

5. How will we use your personal information?

We use your personal information for the following purposes:

• To provide you with our services, including medical consultations and prescribing of treatment plans.
• To process your payments and manage your orders.
• To communicate with you about your account and our services.
• To comply with our legal and regulatory obligations.
• For marketing and advertising, with your consent.
• To enforce our Terms of Service, protect our rights, and prevent fraudulent or illegal activity. This includes reviewing communications or content you provide where a potential breach of our terms is flagged or reported.
• To ensure the safety and well-being of our staff and users, and to comply with our legal obligations, including those under the Online Safety Act. This may involve processing communications and content to detect and address inappropriate, harmful, or illegal material shared on our platform. We have a legitimate interest in protecting our clinical and administrative staff from exposure to harmful content and in maintaining a safe and professional environment for all.

6. How do we collect personal information about you?

We collect personal information in the following ways:

• Directly from you: When you create an account, complete our medical questionnaires, or contact us.
• From our partners: We receive health data from our partners who provide phlebotomy, venous draw, and diagnostic services.
• Automatically: We collect technical data automatically as you interact with our website.

7. Who do we share your personal information with?

We share your personal information with the following categories of third parties:

• Service Providers: We work with trusted partners to provide our services. These include:
  • Bloods & Beyond: For phlebotomy services. You can view their privacy policy here: https://www.bloodsandbeyond.co.uk/privacy-policy/
• • Inuvi Diagnostics: For phlebotomy services. You can view their privacy policy here: https://inuvi.co.uk/privacy-and-cookie-policies/
• • Goodbody Clinics: For venous draw services. You can view their privacy policy here: https://goodbodyclinic.com/pages/privacy-policy
• • Clinilabs: For diagnostic bloodwork. You can view their privacy policy here: https://www.clinilabs.co.uk/policies/privacy-policy
  • Prince Pharmacy: For dispensing and fulfilling your prescriptions. Please note that MYTRT® is only responsible for prescribing, not dispensing. You can view their privacy policy here: https://princepharmacy.com/pages/privacy-policy
  • Smartway Pharmacy: For dispensing and fulfilling your prescriptions. Please note that MYTRT® is only responsible for prescribing, not dispensing. You can view their privacy policy here: https://www.smartrx.co.uk/privacy-policy
• Professional Advisors: Including lawyers, bankers, auditors, and insurers.
• Regulators and other authorities: Who require reporting of processing activities in certain circumstances.

8. Agentic AI Use

We use agentic AI on our help desk to provide customers and prospective visitors with information from our company’s knowledge base. When you interact with our AI assistant, it may process the information you provide to answer your questions. If you are logged into your account, the AI assistant may access your order information to provide you with updates and support in conjunction with our clinical support team. The AI is designed to protect your privacy and will not access your personal health information without your explicit consent.

9. Security and international data transfers

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. We do not transfer your personal data outside the UK.

10. Our use of cookies and similar technologies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.

11. Third-party links and services

This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

12. How long will we keep your personal information?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

13. Marketing

We may use your personal information to send you marketing communications, if you have opted in to receive them. You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.

14. Your rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request transfer of your personal data.
• Right to withdraw consent.

15. Contact Us

If you have any questions about this privacy notice, please contact us at:

Elevate Healthcare Group Limited
71-75 Shelton Street,
London, England, WC2H 9JQ

Email: info@mytrt.com

16. How to Complain

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).

17. Changes to this Notice

We may update this privacy notice from time to time. We will notify you of any changes by posting the new privacy notice on this page.